Business Development Manager- Farmer Finance

Job Name – PA (Business Unit): Business Development Manager –  FF – Retail Agri

Job Title :(Job Name) : - Business Development Manager - FF

Business Unit (PA) :Retail Agri

Team : (Sub team in the PA)- FF

Reports to (job) :Regional Head – Business Development – FF

Location of role :State/ Metro City within a region

Job Fn:Sales  

Role Type: Individual Contributor 

No of direct reportees: NIL

Travel Required: Moderate / Extensive

Job Band Range :

JD Created date:06.06-2019

JD Updated date :01-01-2019

JD approved by (business) :

Version No : 1.0


Job Purpose:

This position is responsible for New Business Development under Farmer Financing product. This will include mentoring sales officers and liaising with peers in other business groups.


Job Responsibilities(JR) : 6 – 8 Areas

Actionable (4-6)

  • Business Development
  • Scope the market, customers and understand trends / needs in focus Agri Value Chains.
  • Develop Customer Acquisition strategy and penetration strategy in focus Agri Value Chains.
  • Own the Customer relationships on FF activities; enable desired support to Line Teams / Corporates to get RIG penetration on mandates, activation & FF Assets.
  • Provide customer / field level inputs on New Product requirements & assist in customizing Corporate requirements
  • Develop FF Assets by coordinating with Corporate RM's on memo limit setup / repayments and FF team on farmer level documents and trnx.


  • Coordinating with internal and external stakeholders
  • Develop rapport with internal support Teams for limit approvals, disbursements and repayments of assets.
  • Develop know how on Agri Value Chain by interacting with leading Industry players like Corporate and Associations
  • Cross Sell: Generating leads for retail asset / Liability / Digital products.
  • Sales Officer Recruitment: Selection of candidate for Sales officer role.
  • Sales officer Training: Training Sales Officers on products, processes & policies.



Educational Qualifications

Key Skills


  • Graduation (Preferably Agri Business):
  • Post-Graduation (Preferably Retail Agri Business)



  • Sales and Influencing Skills
  • Banking Product & Process Knowledge
  • Agri Business and Supply Chain Knowledge
  • Regulatory Knowledge
  • Credit Understanding
  •  Understanding of Documentation
  • Planning and Organizing Skills
  • Communication
  • Knowledge of Competition & Current trends in financial Industry.

Experience Required

  • Minimum experience - 1 – 7 yrs
  • Exposure to banking / financial industry (with Corporate background) is preferable


Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)

  • Customers
  • Wholesale Business verticals – CB/ ECG/ Business Banking
  • Credit
  • Operations
  • CCU
  • Retail
  • Audit